5 Ideas to Boost Sales This Christmas

‘Free’ has a certain magic ring to it that attracts customers faster than sweets do children. Rebrand ‘free product’ as a Christmas gift and you have the recipe for a successful premium campaign. In the end, Christmas is all about generosity and generosity adds value to your company as a brand. You make someone’s day a bit brighter and generate good will.

Your success is twofold; public perception of your brand improves, and you register higher sales over the holiday season. Yes, competitors are doing the same, but they’re giving gifts because it works. Our research shows that on average 90% of customers that receive a free gift remain loyal to the brand (no small feat in this cutthroat marketplace). In addition, 65% report that they would recommend a company practising the ‘free product’ strategy.

Discounts may be the same thing in theory, but it matters more to a customer when they receive a real, tangible item. Don’t hesitate any further. Plan and run your “Gift with Purchase” campaign to great success with us. We consult with you on scheduling, gift selection, set-up, management and customer outreach.

Our last trick to boost your sales tackles the power of organic search. Google AdWords pairs the most relevant ads with any given search, so your products are presented to precisely targeted audiences. Turn organic search into immediate profit following these simple steps:

• Set your eyes on the easiest prize. The holiday rush invites competition and you can be sure major corporations are going to be fighting for the biggest keywords and searches. Smaller businesses should utilise overlooked keywords and focus on local search. You’re still getting the attention and don’t pay an arm and a leg in the process.
• Automate, automate, automate. Holiday campaigns are a mad sprint to the finish line. You want to be aggressive in your presence. Automation achieves this goal without sacrificing all of your time and resources.
• What you say is important. AdWords ads are short and to the point, but that does not excuse you from putting extra effort into your copy. One neat trick to emphasise your holiday deals is to use holiday phrasing, while inviting target groups to partake in your holiday discounts.