Consumer Electronics and Appliances Trends to Watch in 2025

For those who’ve been following along, you know we’ve kept a close eye on the consumer electronics and appliances market in 2024. So, what better way to start off 2025 than by diving into some forecasts to see what’s in store for these brands, marketers, and their promotional strategies this year?

Let’s kick things off on a high note—after a bumpy last three years, the industry is showing some promising signs of recovery. Although there are still lingering concerns about a potential recession that make shoppers think twice before making big-ticket purchases, the optimistic forecast from Statista indicates that sales will hit a whopping $977.7 billion by the end of the year. That’s a clear sign of how strong the industry is today.

Looking ahead, the global market is set to grow at an average rate of 2.9% per year from 2025 to 2029. However, growth won’t look the same everywhere. In North America and Europe, steady demand is projected largely driven by premium segments and enhanced consumer confidence. Meanwhile, emerging markets in Latin America and Asia-Pacific are poised for even more robust growth.

Given these shifting conditions, many brands are revisiting their consumer electronics marketing or home appliances marketing strategy to ensure they address today’s cautious yet value-focused buyers. In this blog post, we’ll explore which industry sectors will grow the most in 2025, what will influence the purchase of tech and appliances, and how tailored promotional strategies can help you reach your customers with the right offer and the right messaging.

Diving into the details, we’ve pulled together data from Statista and NIQ’s latest Tech and Durable Report to figure out which tech and appliances are expected to see the most growth this year.

According to NIQ, laptops and IT devices are expected to be hot items. There are a couple of reasons for this: many consumers and businesses need to update the devices they bought during the 2020 lockdown, and with Windows 10 support winding down, upgrades are on the menu to keep up with supported tech.

But that’s not the whole story. The research also indicates that gaming equipment, smartphones, and audio devices are forecast to fly off the shelves—especially as consumers look for both enhanced productivity and immersive entertainment experiences. In addition, segments such as TVs and small appliances are showing steady demand, driven by a rising focus on energy efficiency and smart home capabilities.

But understanding why these products sell—and how they can be even more compelling in a competitive market—requires a deeper dive into the factors that influence every purchase decision. Up next, we’ll examine the key drivers behind consumer buying behaviour in 2025, so you can fine-tune your promotional strategies and truly connect with your audience.

This year, buyers are looking for products that not only meet their needs but also align with their values—whether that’s saving money on energy bills, simplifying life, or supporting healthier lifestyles. Let’s break down how these priorities might influence consumer preferences and how you can align your promotional strategies accordingly. Rising Cost of Living and Value-Conscious Buyers: With everyday expenses on the rise, shoppers are looking for products that deliver lasting value. They’re drawn to gadgets and appliances that not only perform well but also help lower long-term costs—think energy-saving features that cut down on utility bills. Plus, devices that can do more than one job, or multifunctional products, are a big win because they save space and money while simplifying life.

1. The Push for Sustainability: Sustainability is no longer a niche concern—it’s a mainstream purchase driver. Millennials and Gen Z especially appreciate brands that share their commitment to the environment. They’re seeking products built with sustainable practices and eco-friendly materials, plus smart recycling or trade-in programs that help reduce waste. In fact, nearly 30% of global buyers prefer brands that support social and political issues that are aligned with their own values.
2. Health and Wellness as a Lifestyle Choice: Tech that supports a healthier lifestyle is on the rise. Whether it’s wearable fitness trackers, air purifiers, or smart kitchen gadgets, buyers are investing in products that contribute to their overall well-being. These choices go beyond simple functionality—they’re about helping consumers feel better day by day
3. The Desire for Seamless, Connected Experiences: Modern consumers love products that work together smoothly. Think smart home systems that simplify daily tasks or interconnected devices that create a seamless digital ecosystem. It’s not just about owning the latest tech—it’s about creating a lifestyle that saves time and keeps things simple.
4. The Search for Experiential and Entertainment Value: For many, tech is about more than just utility—it’s about experience. Whether it’s immersive gaming, AR/VR adventures, or high-quality audio systems, products that offer a rich, engaging experience are in high demand. This is especially true among younger buyers see tech as a gateway to immersive, engaging experiences rather than just a functional tool.

Understanding these evolving consumer behaviours sets the stage for a crucial question: How can brands respond with promotions that not only drive immediate sales but also build long-term loyalty? The answer lies in adopting a unified consumer electronics marketing strategy (and promotional strategy) that addresses these very priorities—delivering both value and a deeper connection with customers.

As we said earlier, consumers are more cautious with their spending while also expecting more than just a discount when they make a purchase.
With rising living costs, increasing sustainability concerns, and the need for added value, brands in the consumer electronics and appliances sector are evolving their promotional tactics.
The goal isn’t just to drive immediate sales—it’s also to build long-term loyalty and engagement. To do this effectively, leading brands are adopting a multi-faceted approach that combines several promotional strategies into one cohesive plan.

For many buyers, getting the most practical value out of every purchase is the goal.

Cashback Offers: Offering immediate financial incentives—such as a cashback reward on high-ticket items—helps counter budget concerns. When a customer knows they’ll get a portion of their money back after the purchase, it creates an emotional win that makes the decision feel even smarter.

Extended Warranties: Provide ongoing reassurance by reducing worries about repair costs. This extra layer of protection builds trust and reinforces that your product is a smart, reliable investment—long after the initial purchase.

Financing Options: Flexible payment plans, like Buy Now, Pay Later or instalment options, ease the burden of large upfront costs. This approach makes premium products more accessible to budget-conscious shoppers without compromising on quality.

Encouraging customers to upgrade can be a win-win when the process is both smooth and affordable.

Trade-in Programs: Trade-in initiatives allow customers to recycle their old devices while receiving credit toward a new purchase.

This not only reduces the financial barrier to upgrading but also reinforces your brand’s commitment to sustainability.

Product Bundles: Bundling complementary products—such as pairing a smart TV with a soundbar or combining related appliances—enhances the overall offer. Bundles create a perception of increased value and can boost average order values while making the upgrade decision more attractive.

Modern consumers want more than a great product—they want to support brands that share their values.

Eco-Friendly Trade-Ins: Enhance your trade-in programs by emphasising the eco-friendly aspect. Promoting a system that encourages recycling old devices helps customers feel they’re contributing to a greener future while upgrading to energy-efficient models.

Donations to Environmental and Social Causes: How about pairing a cashback campaign with a charitable donation? Pairing promotions like cashback offers with charitable donations can resonate strongly with socially conscious buyers. When customers see that their purchase supports a meaningful cause, it adds an extra layer of satisfaction to the deal.

Sustainability-Focused Partnerships: Partner with organisations or sponsor events that have a clear environmental or social impact. For example, team up with local environmental nonprofits to organise community recycling drives. By aligning with established causes, you not only demonstrate your commitment to sustainability but also provide tangible proof that your brand values ethical practices.

In a market where many products have similar technical specs, the overall customer experience becomes a key differentiator.

Free Gifts to Enhance Purchase Experience: Adding a complimentary item—like a gift card, bonus accessory or a free subscription to a relevant platform—can make customers feel rewarded and valued This extra touch goes beyond the product itself, reinforcing that their purchase is part of a complete, thoughtful experience.

Interactive and Live Experiences: Whether through in-store demonstrations or interactive online events, providing hands-on experiences allows customers to engage with your products in a memorable way. According to Manu Orssaud, CMO at Duolingo, experiential marketing, like live events, was one of the most overlooked trends in 2024.

As we look ahead to 2025, it’s clear we’re in for an exciting year in the electronics and appliances sector. But in a market defined by cautious spending and high expectations, a one-dimensional promotional strategy won’t cut it. By aligning your promotional strategies with the evolving consumer priorities—whether it’s lowering costs, supporting the environment, or delivering engaging experiences—you not only drive immediate sales but also build lasting customer loyalty.

Whether you’re refining a marketing strategy for home appliances or exploring new promotional angles for electronics, delivering a thoughtful, integrated plan will help you stand out and thrive—turning every transaction into an opportunity for ongoing engagement and trust.

Ready to elevate your promotional approach and connect more deeply with your customers in 2025? If you’re seeking a consumer electronic promotional marketing strategy or an expanded promotional plan for home appliances, contact Benamic today to discover how our end-to-end promotion management solutions can help your brand thrive.