Optimum Nutrition Strategic Sweepstakes Powers Up Consumer Engagement

To make the sweepstake experience enjoyable and straightforward, we designed a promotional microsite. The site guided customers through purchase, registration, and prize selection, with an easy-to-use form for entering their details, uploading proof of purchase, and choosing their preferred prizes.

An integral part of our strategy was data collection. We used the entry form to encourage customers to share their fitness goals and recovery habits, and asked, “What are your training goals for next year?” and “What do you currently do to recover after a workout?” This tactic helped us gather insightful user-generated content, enabling Optimum Nutrition to gain a deeper understanding of its customers’ preferences and aspirations.

Our commitment to upholding the integrity of the sweepstake promotion led us to establish stringent validation criteria. These measures helped to prevent potential fraud and maintain the high standards associated with Glanbia, ensuring the promotion was enjoyed by genuine customers.

We took full responsibility for the prize distribution process, creating a seamless experience for the winners. After validating the winners’ entries, we coordinated with them via email to confirm their details. We oversaw the dispatch and delivery of the prizes, ensuring they reached the rightful winners without any fuss.

Keeping customers informed throughout their sweepstake journey was a priority. We provided automatic emails with updates and supplied login details for the Customer Online Tracking System, ensuring transparency at all stages.

We provided Optimum Nutrition’s team with access to an online platform that tracked campaign progress in real-time. Upon completion of the campaign, we delivered a comprehensive report to assess the promotion’s success and glean insights for future strategies.