Our Readers’ Favourites: A Look Back at 2024’s Key Insights
Read time: 14 mins
From the rise of socials to sustainable marketing, let's look at B2C marketing trends for 2025 how to integrate them into your promotions.
Top Marketing Trends to Revive Loyalty in 2025
Read time: 14 mins
From the rise of socials to sustainable marketing, let's look at B2C marketing trends for 2025 how to integrate them into your promotions.
Christmas Shoppers Insights and Campaign Ideas for Targeting Different Markets
Read time: 14 mins
Explore Christmas shoppers' behaviors in the UK, Germany, US, and Australia and fresh ideas to tailor your campaigns to this year's trends.
Brand Awareness: Tackling the Measurement Challenge and Proving Its Value
Read time: 14 mins
Cut Customer Acquisition Costs with Strategic Consumer Incentives
Read time: 7 mins
Frustrated by rising acquisition costs? Explore how to reduce CAC without compromising on visibility and reach with consumer incentives.
Consumers Hunt for Black Friday Deals As Soon As October…Ready to Launch Early Campaigns?
Read time: 7 mins
Are you ready for early Black Friday campaigns? Check out last year’s trends, data, and our tips to launch early promotions that deliver ROI.
Buy and Try Promotions — How to Increase Product Adoption and Reduce Returns
Read time: 6 mins
Back-to-School Promotional Strategies for Consumer Electronics Brands
Read time: 6 mins
Consumer electronics marketers, are you ready for the back-to-school season? Find out key consumer trends and winning promotional strategies.
What You Need to Know Before Running a Trade-In Promotion
Read time: 10 mins
Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign
Read time: 9 mins
Localising Your Global Campaign to Truly Connect with Your Audience
Read time: 7 mins
Marketing Lessons from Award-Winning Music and Movies | Part 2
Read time: 8 mins
Our Readers’ Favourites: A Look Back at 2024’s Key Insights
Read time: 14 mins
Christmas Shoppers Insights and Campaign Ideas for Targeting Different Markets
Read time: 14 mins
Brand Awareness: Tackling the Measurement Challenge and Proving Its Value
Read time: 14 mins
Cut Customer Acquisition Costs with Strategic Consumer Incentives
Read time: 7 mins
Consumers Hunt for Black Friday Deals As Soon As October…Ready to Launch Early Campaigns?
Read time: 7 mins
Buy and Try Promotions — How to Increase Product Adoption and Reduce Returns
Read time: 6 mins
Back-to-School Promotional Strategies for Consumer Electronics Brands
Read time: 6 mins
What You Need to Know Before Running a Trade-In Promotion
Read time: 10 mins
Influencer Marketing: The Winning Strategy for Your 2024 Summer Campaign
Read time: 9 mins
Localising Your Global Campaign to Truly Connect with Your Audience
Read time: 7 mins
Marketing Lessons from Award-Winning Music and Movies | Part 2
Read time: 8 mins