Canon EOS Video Pro Promotion
A REFRESHING APPROACH TO PRODUCT UPGRADES
Explore how Benamic’s seasoned know-how in promotion management supported Canon in conducting an alluring trade-in cashback campaign for their selected EOS and XC10 cameras. By orchestrating a compelling incentive; a trade-in with a cashback reward, we provided an attractive value proposition, increasing Canon’s customer loyalty and expanding their marketing list.
MAKING UPGRADES A BREEZE
01 The Challenge & Opportunity
Canon, an international powerhouse in the realm of camera, lens, and imaging equipment, aimed to push the envelope in sales for their new EOS and XC100 range in Italy. The strategy? A creative, two-pronged offer: trade in your old gear, and receive a juicy post-purchase cashback. Designed to woo Canon enthusiasts and those of competing brands alike, and encourage customer opt-in to Canon’s marketing list, this strategy was poised to give the product sales a healthy bump.
STREAMLINE THE PROMOTION LOGISTICS
02 The Strategy & Objectives
Joining forces with Canon, we at Benamic cooked up a promotional campaign blending cashback offers with trade-in incentives. To alleviate logistical complexities and additional costs for Canon, we proposed that customers responsibly recycle their old products as a part of the trade-in process.
The promotion aimed to:
Increase sales of selected Canon EOS and XC10 products.
Build greater loyalty among existing Canon customers.
Provide a compelling incentive and positive customer experience for Canon users.
Drive opt-ins to Canon’s marketing list.
HOW IT WORKED
03 The Execution
At a Glance
PROMOTION MECHANIC
Trade-In & Cashback
COUNTRIES
Italy
INDUSTRY
Consumer Electronics
LANGUAGES
Italian
CURRENCIES
EUR
REWARDS
Cashback Rebate €150-500
Benamic’s comprehensive promotion management services played a crucial role in the successful execution of the campaign. Key elements integrated into the campaign execution included:
An informative microsite and claim form, guiding customers through registration and claim submission.
A simple process to download a certificate confirming the trade-in of old products.
Efficient processing and validation of claims.
Secure cashback payments via wire transfer.
Comprehensive tracking and presentation of all campaign data to Canon.
CAMPAIGN PERFORMANCE
04 The Impact & Results
Navigating the Canon EOS Video Pro campaign, Benamic delivered excellent outcomes. Our approach didn’t merely meet the expectations, it resonated with the customers effectively.
The campaign’s blend of trade-in and cashback rewards appealed to customers. This appeal was mirrored in the increased participation in Canon’s marketing list, as more customers chose to stay connected for future Canon offers.
The effectiveness of the campaign didn’t conclude with one-time success. Seeing the potential in this approach, Canon chose to maintain this strategic model in their following campaigns. This ongoing adaptation is a testament to the impact of our promotional management services.
“Benamic have been running successful promotions for us for over 10 years now, and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it’s important that we trust an agency that we know can deliver on the high demands of the brand. “
Channel Marketing Manager - Canon
Related Case Studies
MoM Daily Claim Submission Growth
Campaign Type:
Cashback
GET STARTED
Launch Your Next Trade-In & Gift With Purchase Promotions With Benamic!
We have helped beloved consumer brands run their campaigns successfully all across the world. Let our expertise pave the way for your success too!
Trusted by the world’s leading brands