Cashback Promotions Tips and Strategies

With 15 years of experience, we’ve delved deep into different cashback promotion strategies and how they can be used to influence consumer behaviour. Understanding what drives consumers is key. Whether it’s enticing them to make larger purchases, fostering loyalty, or creating a sense of urgency, different cashback tactics can help you achieve your marketing goals, both short-term and long-term.

Here are a few practical strategies that can help you maximise the benefits of your cashback promotions, tailored to your specific promotional goals:

Tiered Cashback: Consider offering a tiered cashback promotion where the cashback amount increases with the purchase amount. This can encourage customers to spend more.

Loyalty Program Integration: Blend your cashback promotion with an existing customer loyalty program. This can not only boost the value proposition for existing members but also incentivise new customers to join the program.

Limited-Time Offers: Limited-time cashback offers can create a sense of urgency, stimulating those fence-sitters to act.