Examples Of Successful Cashback Promotions

Hisense leveraged its partnership with UEFA Women’s EURO 2022™ to present its products as high-quality yet affordable TVs and appliances to the UK public. They offered customers cashback incentives in the form of branded pre-paid virtual credit cards with the option to donate a portion of their rebate to Women in Sport. For those picking up a new TV or a big kitchen appliance, it felt good on multiple levels. The campaign resonated strongly with customers, boosting sales and brand awareness.

Miele strategically paired it with its top-selling washing machines to boost its heat pump tumble dryer sales. Focusing on quality, efficiency, and lifestyle, on top of the added value of the cashback; the response was so positive that they had to extend the promotion again and again. The campaign enhanced Miele’s collaborations with its retail partners, making it more straightforward for them to market the two products as a duo. The promotion is a great example of understanding your audience and tailoring your promotion accordingly.

Hotpoint set out with a clear goal in mind for its innovative range in the UK and Ireland – it was all about getting folks to embrace the new by letting go of the old a bit sooner. We’ve all been there, hanging onto appliances because they haven’t given up on us yet, right? Well, Hotpoint noticed this trend too. People were waiting until their appliances were on their last legs before even thinking about an upgrade even when they were not as efficient.

So, they came up with a promotion aimed at nudging consumers towards swapping out their old kit for Hotpoint’s latest and greatest. They spiced things up by throwing in cashback perks alongside a trade-in deal. And it was a hit. The demand for Hotpoint’s smart product range saw a significant boost.