Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Optimise Your Strategy
Tools for better planning and budgeting.
Gift with Purchase Promotions Guide
- Do Free Gift Campaigns Really Work?
- What Are the Benefits of Running Gift with Purchase Promos?
- Why GWP Are Successful with Consumers
- The Psychology Behind GWP Campaigns
- What Are the Most Popular Kinds of Free Gifts?
- Optimising GWP Campaigns: Tailoring Promotions for Different Customer Types
- When to Use GWP Promotions
- Sustainability and Social Responsibility in GWP Campaigns
- Legal and Regulatory Considerations
- From FMCG to Automotive: GWP Examples Across Industries
- Master the Art of GWP Promotions: The Bare Necessities
- Gift with Purchase Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
How Do GWP Promotions Work?
A Gift with Purchase campaign cleverly rewards customers with a freebie when they meet specific criteria, such as reaching a spending threshold or purchasing particular items. Imagine travel-sized treats, branded goodies, or exclusive first looks at new products. This is also known as a “premium.” Through a gift-with-purchase promotion, customers receive a free product, which can lead to increased average order values and repeat purchases.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.