Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Common Pitfalls and How to Avoid Them
- Do Free Gift Campaigns Really Work?
- What Are the Benefits of Running Gift with Purchase Promos?
- Why GWP Are Successful with Consumers
- The Psychology Behind GWP Campaigns
- What Are the Most Popular Kinds of Free Gifts?
- Optimising GWP Campaigns: Tailoring Promotions for Different Customer Types
- When to Use GWP Promotions
- Sustainability and Social Responsibility in GWP Campaigns
- Legal and Regulatory Considerations
- From FMCG to Automotive: GWP Examples Across Industries
- Master the Art of GWP Promotions: The Bare Necessities
- Gift with Purchase Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
Free gift promotions are an effective tool for boosting sales and building loyalty, but they can also be tricky to plan and execute. Over time, we’ve spotted some common pitfalls that can undermine the success of GWP campaigns. By learning from these mistakes and taking proactive measures, you can ensure your free gift campaigns run smoothly and meet your goals.
Here are some of the most common mistakes marketers make when planning Gift with Purchase promotions:
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
Profit Margin: A freebie can eat into your profit margins. So, it’s crucial to weigh the cost of the gift against the anticipated return.
Perceived Value: The gift’s perceived value should match what customers need to spend to get it. If the gift seems cheap, it might look like a marketing trick and turn people off from buying. On the other hand, when the gift has a high value, it can make your brand look better and more high-quality (Low & Lichtenstein, 1993). Find the sweet spot that resonates with your customer base.
Stock Management: Running out of your gift stock can be a recipe for customer disappointment. So ensure you have enough stock to meet the expected demand.