Do Free Gift Campaigns Really Work?

Did you know 70% of consumers would switch from their go-to brand for a free gift? Gift with Purchase campaigns work wonders to draw in customers and boost brand loyalty. And that’s not all —a recent study shows that customers appreciate promotional gifts 2.4 times more than their cost to sellers. This means that these promotions are also cost-effective since customers often think the value of the bundle (main product + free gift) is greater than its actual cost to your brand, making your campaign even more appealing.

But what advantages can GWP campaigns bring to your marketing strategy, and why are they so effective? We’re here to explain just that!

Enhance Campaigns with Our Sales Promotion Workbook

A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.

Sales Promotion Planning Template Document Cover Page
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