Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Gift with Purchase Promotions Tips and Strategies
- Do Free Gift Campaigns Really Work?
- What Are the Benefits of Running Gift with Purchase Promos?
- Why GWP Are Successful with Consumers
- The Psychology Behind GWP Campaigns
- What Are the Most Popular Kinds of Free Gifts?
- Optimising GWP Campaigns: Tailoring Promotions for Different Customer Types
- When to Use GWP Promotions
- Sustainability and Social Responsibility in GWP Campaigns
- Legal and Regulatory Considerations
- From FMCG to Automotive: GWP Examples Across Industries
- Master the Art of GWP Promotions: The Bare Necessities
- Gift with Purchase Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
With 15 years of experience, we’ve explored various Gift with Purchase strategies and their impact on consumer behaviour. Whether it’s encouraging bigger purchases, building loyalty, or creating urgency, different GWP tactics can help you meet your marketing goals, both in the short and long term.
These are some practical strategies to help you maximise the benefits of your GWP campaigns:
Tailor Your Gifts to the Target Audience: We’ve already talked about this; the right gift can make or break your campaign. Whether it’s a product that complements the one being purchased or an experiential gift that aligns with your customers’ interests, choose a gift that is relevant and appealing to your target audience. Research has found that framing the target product as a free gift can enhance purchase intention as it makes consumers feel lucky (Lui, et al., 2022).
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
Limited Time Offer: Adding a sense of urgency, such as making the gift available for a limited time, can spur action more quickly.
Tiered Gifts: Offering different gifts or levels of gifts based on the spend amount can push customers to spend more money.
Seasonal Gifts: Tailoring your gift with purchase promotions to align with seasons or holidays can amp up their relevance and timeliness.