Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
When to Use GWP Promotions
- Do Free Gift Campaigns Really Work?
- What Are the Benefits of Running Gift with Purchase Promos?
- Why GWP Are Successful with Consumers
- The Psychology Behind GWP Campaigns
- What Are the Most Popular Kinds of Free Gifts?
- Optimising GWP Campaigns: Tailoring Promotions for Different Customer Types
- When to Use GWP Promotions
- Sustainability and Social Responsibility in GWP Campaigns
- Legal and Regulatory Considerations
- From FMCG to Automotive: GWP Examples Across Industries
- Master the Art of GWP Promotions: The Bare Necessities
- Gift with Purchase Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
Gift with Purchase promotions are a powerful marketing tool that can be used in many different scenarios. By knowing when to use these strategies, you can create great shopping experiences for your customers and achieve your goals, whether it’s driving sales, launching new products, or building loyalty.
Here are some situations where free gift campaigns work especially well:
Launching New Products or Services: Offer a free to kickstart sales of a new product and get your brand noticed.
Targeting specific customer segments: Use demographic or purchase history data to offer gifts that match specific groups. For example, give a high-tech gadget as a free gift to those who purchased tech gear.
Market Penetration: Introduce your product to customers in a new market by including a gift that fits their culture.
Customer Loyalty Programs: Show your loyal customers some love. Offer special gifts with purchases as part of a loyalty program or during customer appreciation events.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
Seasonal or Thematic Campaigns: Get people excited during special times like Black Friday, summer sales, or awareness days by offering themed or seasonal free gifts.
Employee Rewards: Use free gifts to recognise and reward great work. This helps promote a culture of appreciation and aligns employees with your brand values.
Cross-selling: Introduce customers to other products by giving away a complementary item as a gift. This makes them more likely to try out new things without feeling pressured.
Supporting Sales of High-Margin Products: Boost the appeal of high-profit items by pairing them with attractive free gifts, making these products more enticing to buy.
Overstock Clearance: Clear out excess inventory without cutting prices. Use overstocked items as free gifts to add value to other products and free up space.