2024 Sporting Events: August

US Open Tennis Championships

Location: New York, United States

Date: 26th August – 8th September 2024

The US Open is a late-summer staple in the tennis calendar, attracting a wide range of fans. Brands can use this event to engage audiences in end-of-summer campaigns, from back-to-school promotions to travel and leisure tie-ins.

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A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.

Sales Promotion Planning Template Document Cover Page
cta block decor
cta block decor

Paralympic Games

Location: Paris, France

Date: 28th August – 8th September 2024

An inspiring global event, the Paralympic Games offer brands a unique opportunity to align themselves with values of resilience and human achievement.