2024 Sporting Events: January

Australian Open

Location: Melbourne, Australia

Date: 15th – 28th January 2024

The Australian Open is one of the four Grand Slam tennis tournaments, attracting a global audience. It’s an excellent platform for brands targeting an upscale, international demographic. With a mix of celebrity attendance and high-stakes competition, it offers a sophisticated marketing environment.

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Sales Promotion Planning Template Document Cover Page
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African Cup of Nations

Location: Ivory Coast, Africa

Date: 13th January – 11th February 2024

This event is a celebration of African football talent, and it’s a prime opportunity for brands to connect with African audiences. Brands can engage in grassroots marketing, supporting local teams or players, to build a genuine connection with the community.