Sales Promotions for New Customer Acquisition

One of the key benefits of sales promotions is that they can help to attract new customers to your business. These promotions can be used to encourage first-time customers to try your products or services, or to persuade existing customers to refer friends and family.

There are a variety of sales promotions that can be used for customer acquisition. For example, businesses can offer a free trial of their product or service, a limited-time bundle offer, or a reward for referring a friend.

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A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.

Sales Promotion Planning Template Document Cover Page
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A free trial is an excellent way for customers to experience the benefits of your product or service without committing to a purchase. This can be especially effective for businesses that offer a subscription service. A limited-time bundle offer, such as a “buy one get one free” deal, can also be a powerful incentive for first-time customers to make a purchase.

Finally, referral promotions can be an effective way to acquire new customers through word-of-mouth marketing. This can be achieved by offering a reward or discount to existing customers who refer friends or family to your business. This not only helps to attract new customers but also encourages existing customers to remain loyal to your brand.