Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Sales Promotions for Up-Selling and Cross-Selling
- Popular types of Sales Promotions
- Step One: Define Your Goals
- Step Two: Identify Your Target Audience
- Step Three: Choose Your Promotion Type
- Step Four: Craft Compelling Messaging
- Step Five: Selecting Your Channels and Timing
- Step Six: Set Your Promotion Budget
- Step Seven: Conduct a Risk Assessment
- Step Eight: Plan Your Promotion Activity Timeline
- Step Nine: Launch Your Promotion
- Step Ten: Evaluate Your Promotion Performance
- Sales Promotions for Up-Selling and Cross-Selling
- Sales Promotions for New Customer Acquisition
- Conclusion
Looking to increase your revenue potential beyond the initial sale? Cross-selling and upselling are powerful strategies that can help you achieve this goal.
What is cross-selling?
Cross-selling is the art of encouraging a customer to purchase related or complementary products.
For example, if someone buys a camera, you could cross-sell them by offering a special deal on a tripod or a camera bag that would enhance their experience. Free trials of new products, free gifts with purchase and bundling are all excellent ways to cross-sell your customers.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
But what about upselling?
Upselling is when you offer a higher-priced product or service to a customer who is already interested in making a purchase. The goal is to increase the value of the sale by incentivising the customer to purchase higher-end products or services.
Imagine this – you’re on the hunt for a new laptop, and you’re browsing through different models trying to find the perfect fit. Suddenly, you come across a bundle deal that’s too good to resist – a more powerful and feature-rich laptop, paired with all the accessories you need to get the most out of your new device. And to sweeten the deal even more, you’ll get a cashback offer that saves you money. This is a classic example of upselling in action, where businesses offer additional value to customers looking to make a purchase.