Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Step One: Define Your Goals
- Popular types of Sales Promotions
- Step One: Define Your Goals
- Step Two: Identify Your Target Audience
- Step Three: Choose Your Promotion Type
- Step Four: Craft Compelling Messaging
- Step Five: Selecting Your Channels and Timing
- Step Six: Set Your Promotion Budget
- Step Seven: Conduct a Risk Assessment
- Step Eight: Plan Your Promotion Activity Timeline
- Step Nine: Launch Your Promotion
- Step Ten: Evaluate Your Promotion Performance
- Sales Promotions for Up-Selling and Cross-Selling
- Sales Promotions for New Customer Acquisition
- Conclusion
Before jumping any further into creating your sales promotion plan, it’s crucial to define your goals. This step sets the foundation for a successful campaign by ensuring your objectives are clear, concise, and measurable.
Ambiguity can lead to confusion and hinders the effectiveness of the promotion. Therefore, it’s essential to ask yourself what you hope to achieve with your promotion. Do you want to boost sales, attract new customers, or retain existing ones? Be specific in your answers. For example, rather than setting a broad and vague goal such as “increase sales”, set a specific target, such as “increase sales by 10% in the next quarter.”
Defining your goals in detail will give you a guiding star to follow throughout the promotion planning process. It will also help you identify the necessary resources required to successfully run your campaign.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
By having clear and specific goals, you can ensure that all aspects of your promotion, from choosing the type of promotion to selecting the prizes or rewards, are aligned with your objectives. So take the time to define your goals thoroughly and keep them in mind throughout the entire promotion planning process.
In Summary:
- Set a strong foundation: Start with well-defined and measurable goals for your campaign.
- Identify desired outcomes: Clearly state what you aim to achieve, such as new customer acquisition or increased sales.
- Be precise: Use quantifiable targets to drive actions and decisions throughout the planning process.