Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Step Seven: Conduct a Risk Assessment
- Popular types of Sales Promotions
- Step One: Define Your Goals
- Step Two: Identify Your Target Audience
- Step Three: Choose Your Promotion Type
- Step Four: Craft Compelling Messaging
- Step Five: Selecting Your Channels and Timing
- Step Six: Set Your Promotion Budget
- Step Seven: Conduct a Risk Assessment
- Step Eight: Plan Your Promotion Activity Timeline
- Step Nine: Launch Your Promotion
- Step Ten: Evaluate Your Promotion Performance
- Sales Promotions for Up-Selling and Cross-Selling
- Sales Promotions for New Customer Acquisition
- Conclusion
Before launching your sales promotion, it’s important to conduct a risk assessment to identify potential challenges that may arise. This can help you to develop a plan to mitigate or manage these risks, ensuring the success of your promotion.
Here are some factors to consider during your risk assessment:
- Market and economic landscape: Consider any external factors that may affect the success of your promotion, such as changes in the market or economic landscape. Stay up to date with trends and your competition to ensure that your promotion is relevant and competitive.
- Competitors: Analyze the recent activities of your competitors to gain insights into how the market has responded to their promotions. This can help you to identify potential risks and opportunities for your own promotion.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
- Lead times and resources: Assess your lead times and resources required to execute your promotion. Consider any potential bottlenecks or delays that may impact the successful launch of your promotion.
- Packaging and logistics: Ensure that all products, materials, and prizes are available and can be shipped in a timely and cost-effective manner. Consider any potential logistical challenges, such as shipping delays or customs clearance, and develop contingency plans to manage them.
- Legal and compliance: Ensure that your promotion complies with all applicable laws and regulations, including data protection and privacy laws. Develop proper terms and conditions for your promotion and ensure that your team is aware of all legal implications.