Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Step Ten: Evaluate Your Promotion Performance
- Popular types of Sales Promotions
- Step One: Define Your Goals
- Step Two: Identify Your Target Audience
- Step Three: Choose Your Promotion Type
- Step Four: Craft Compelling Messaging
- Step Five: Selecting Your Channels and Timing
- Step Six: Set Your Promotion Budget
- Step Seven: Conduct a Risk Assessment
- Step Eight: Plan Your Promotion Activity Timeline
- Step Nine: Launch Your Promotion
- Step Ten: Evaluate Your Promotion Performance
- Sales Promotions for Up-Selling and Cross-Selling
- Sales Promotions for New Customer Acquisition
- Conclusion
During your promotion, right through to the end, the final step is to evaluate effectiveness. You should compare your actual results to the goals you set in step one. This will help you evaluate the return on investment (ROI) of your promotion, and identify areas for improvement in future campaigns.
To track and measure your promotion’s results, consider the following metrics:
- Sales: Monitor sales during the promotion period, as well as before and after the promotion. This will help you determine whether your promotion has had a positive impact on sales, and by how much.
- Customer behaviour: Observe any changes in customer behaviour during the promotion period. For example, are customers buying more frequently or in larger quantities? Are they more likely to return to your store or website?
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
- Website traffic: Track the number of visitors to your website during the promotion period, as well as any changes in website traffic sources. This will help you determine which channels are driving the most traffic to your website.
- Social media engagement: Monitor engagement on your social media channels during the promotion period. This includes likes, shares, comments, and mentions. This will help you determine how successful your social media campaign has been.
- Customer feedback: Collect feedback from customers who have participated in the promotion. This will help you identify any areas for improvement in future campaigns, as well as provide insight into what customers found appealing about the promotion.