Step Three: Choose Your Promotion Type

Now it’s time to choose the type of promotion you want to run. There are many different types to choose from, including rebates, contests, sweepstakes, discounts, coupons, loyalty programs, and referral bonuses. The key is to choose a promotion that will resonate with your target audience and help you achieve your goals.

• Determine the offer value: Set the value of your offer. You want to make sure that it is substantial enough to attract attention but not so large that it hurts your bottom line. It is always worth checking out your competitors’ offers to ensure that you are on a par, if not better!

• Establish offer terms: Define the duration, redemption method, and limitations clearly. You want to avoid any confusion that could potentially turn off your audience. Remember, clarity is key to successful promotion communication – read our post, ‘Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’ to learn more.
• Get creative: If you’re aiming to increase average order size, why not offer customers a reward for reaching a certain spend threshold? Or perhaps a loyalty program that incentivises customers to keep coming back for more? Don’t be afraid to think outside the box too, for example, you could partner with a charity and donate a portion of each sale to the cause or create a challenge that encourages customers to share photos or videos of themselves using your product. The possibilities are endless – all you need is a little creativity to make your promotion stand out from the crowd.