Competitions & Giveaways Strategy Guide

Sweepstakes, Competitions, and Instant Win promotions are a great way to get your audience involved and grow your reach. But to really make the most of them in your marketing strategy, it’s important to understand the different types and mechanics. The first major difference is the one between games of chance and games of skill.

Games of chance rely on luck. People enter the prize draw, and winners are picked randomly, so everyone has an equal shot at winning just by entering. They are easy and straightforward for customers to enter, but the legal side can be a little bit tricky depending on country-specific regulations. So, make sure you seek legal advice before setting up your promo!

Games of skill need participants to use their abilities to win. These competitions involve challenges, like a photo contest or a user-generated content competition, where the best entry wins. Skill-based competitions usually get people more invested since they put time and effort into their submissions.