Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
Competitions & Giveaways Strategy Guide
- Sweepstakes, Contests, and Instant Wins: What’s the Difference?
- How to Align These Promotions with Your Marketing Goals
- When Should You Consider Running a Sweepstake, Contest, or Instant Win?
- Practical Tips and Strategies
- Common Potential Pitfalls and How to Avoid Them
- Wrap It Up
- How Do These Promotions Appeal to Customers?
Game of Chance VS Game of Skill
Sweepstakes, Competitions, and Instant Win promotions are a great way to get your audience involved and grow your reach. But to really make the most of them in your marketing strategy, it’s important to understand the different types and mechanics. The first major difference is the one between games of chance and games of skill.
Games of chance rely on luck. People enter the prize draw, and winners are picked randomly, so everyone has an equal shot at winning just by entering. They are easy and straightforward for customers to enter, but the legal side can be a little bit tricky depending on country-specific regulations. So, make sure you seek legal advice before setting up your promo!
Games of skill need participants to use their abilities to win. These competitions involve challenges, like a photo contest or a user-generated content competition, where the best entry wins. Skill-based competitions usually get people more invested since they put time and effort into their submissions.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
