Sweepstakes, Contests, and Instant Wins: What’s the Difference?

Sweepstakes: That’s a classic game of chance and the simplest of the bunch, requiring participants to submit an entry (usually their contact information and maybe a proof of purchase) for a chance to win a prize. No skills or talents needed — just a stroke of good fortune!

Competitions: They challenge participants to showcase their skills, creativity, or knowledge for a chance to win a prize. Think photography contests, recipe challenges, or even meme-making competitions!

Instant Wins: Sometimes speed is the name of the game! Instant win promotions – the lightning-fast, thrill-a-minute solution to keep your customers hooked! Scratch cards, spin-the-wheel, or digital games are all great examples.

Enhance Campaigns with Our Sales Promotion Workbook

A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.

Sales Promotion Planning Template Document Cover Page
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