Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
A Strategy to Respond to the Decrease in Global Spending
- A Strategy to Respond to the Decrease in Global Spending
- The Benefits of Trade-in and Trade-up Promotions
- How Do Trade-In Promotions Appeal to Customers?
- How to Run a Trade-up or Trade-in promotion
- When Should a Brand Consider Running a Trade-Up or Trade-In Promotion?
- The Dos and Don’ts of Running Trade-In Promotions
- Trade-In Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
Ever wondered why top electronics, automotive, and home appliances brands often run trade-in and trade-up campaigns? These promotions aren’t just sales tactics; they provide substantial benefits for both brands and consumers
But let’s start by taking a look at some stats.
According to McKinsey & Company, in the second quarter of 2024, consumers have been watching their budgets more closely. They’ve been hunting for bargains and only buying the essentials. This trend is expected to continue for the rest of the year, with 43% of shoppers planning to cut back on electronics spending and 48% looking to spend less on home-related products.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
And as people are becoming more careful with their money and often choose cheaper options, trade-in and trade-up deals are a smart way to make top-range products more affordable. These offers let shoppers grab the latest and coolest tech gadget, car, or smart home device with a sweeter deal.
But the benefits of trade-in and trade-up promotions don’t stop here. In this guide, we’ll look at when and how they can be a great asset to your marketing strategy. We’ll also delve into the dos and don’ts of running successful trade-in campaigns to make sure you’re ready to launch your next promotion.