Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Optimise Your Strategy
Tools for better planning and budgeting.
How to Run a Trade-up or Trade-in promotion
- A Strategy to Respond to the Decrease in Global Spending
- The Benefits of Trade-in and Trade-up Promotions
- How Do Trade-In Promotions Appeal to Customers?
- How to Run a Trade-up or Trade-in promotion
- When Should a Brand Consider Running a Trade-Up or Trade-In Promotion?
- The Dos and Don’ts of Running Trade-In Promotions
- Trade-In Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
Trade-in and trade-up promotions can be customised to fit your brand’s goals. So, start by figuring out your marketing objectives and the rules for the promotion. For example, if you want to boost sales quickly, make the offer valid only for a short time.
Next, decide how customers can participate in your promotion. Will it be in store? Online? Both? If it’s online, how will they physically trade in the product? Will it be collected? Or via a pre-paid envelope? Who will pay for the shipment?
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
It’s also crucial to think about how to prevent fraud, manage promotions in different currencies (if needed), and track how well the campaign is performing.
Benamic clients can relax because they know we handle everything with our advanced technology, making sure their trade-in and trade-up promotions are always a hit.