How to Run a Trade-up or Trade-in promotion

Trade-in and trade-up promotions can be customised to fit your brand’s goals. So, start by figuring out your marketing objectives and the rules for the promotion. For example, if you want to boost sales quickly, make the offer valid only for a short time.

Next, decide how customers can participate in your promotion. Will it be in store? Online? Both? If it’s online, how will they physically trade in the product? Will it be collected? Or via a pre-paid envelope? Who will pay for the shipment?

Enhance Campaigns with Our Sales Promotion Workbook

A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.

Sales Promotion Planning Template Document Cover Page
cta block decor
cta block decor

It’s also crucial to think about how to prevent fraud, manage promotions in different currencies (if needed), and track how well the campaign is performing.

Benamic clients can relax because they know we handle everything with our advanced technology, making sure their trade-in and trade-up promotions are always a hit.