The Dos and Don’ts of Running Trade-In Promotions 

Communication is key to any campaign’s success. Brands that clearly communicate and promote their campaigns see better results. But this is just one tip to make your trade-in campaign more successful. Here are some more dos and don’ts when running a trade-in or trade-up promotion:

Do 

• Communicate effectively with consumers and resellers.
• Actively promote your trade-in campaign Identify opportunities to capture greater market share.
• Make the customer experience as seamless as possible.
• Focus on value add for consumers.
• Make consumers aware of reduced carbon footprint.
• Partner with a trusted and reliable promotions agency.

Don’t 

• Use confusing or lengthy promotional messaging.
• Overcomplicate the Terms and Conditions.
• Underestimate the work involved! Third party agencies can assist with implementation, legalities, validation, and fulfilment.
• Forget to promote, promote, promote.