Promotions to Boost Brand Awareness
Drive interaction, excitement, and reach to expand your audience effectively.
Promotions to Build Trust and Confidence
Strengthen credibility and promote customer consideration through reliable assurances.
Warranty Registration
Guarantee quality and support, ensuring customer peace of mind.
Buy & Try
Remove barriers to purchase with a risk-free trial.
Money-Back Guarantee
Offer a full refund to build trust and remove purchase risks.
Price Match Guarantee
Ensure the best price to encourage confident buying decisions.
Promotions to Drive Immediate Sales
Enhance your product’s value with tangible benefits that drive instant sales.
Promotions to Boost Loyalty and Retention
Forge stronger connections and boost retention with custom reward programs.
End-to-end Promotion Management
From planning to claim validation and customer queries
Engage
Streamline redemption with fully integrated, user-friendly microsites.
Validate
Ensure precision and security with robust claim validation and fraud protection.
Reward
Efficiently manage and fulfil rewards and incentives on a global scale.
Inform
Keep customers informed and engaged with real-time branded updates
Analyse
Drive strategic decisions with actionable, real-time analytics
Client Experience
Your Strategic Promotions Partner
Trust & Security
Elevate trust, ensure compliance, and protect your promotional investments
Enhance Your Campaigns
Gain the insights and inspiration you need for next-level campaigns.
Inspiration Gallery
Explore diverse promotional concepts to inspire your next campaign.
Promotional Marketing Blog
Stay ahead with articles on trends, tips, and industry best practices
Case Studies
See how others have succeeded in their promotional marketing efforts.
Newsletter
Regular updates filled with insights, trends, and industry benchmarks
Optimise Your Strategy
Tools for better planning and budgeting.
When Should a Brand Consider Running a Trade-Up or Trade-In Promotion?
- A Strategy to Respond to the Decrease in Global Spending
- The Benefits of Trade-in and Trade-up Promotions
- How Do Trade-In Promotions Appeal to Customers?
- How to Run a Trade-up or Trade-in promotion
- When Should a Brand Consider Running a Trade-Up or Trade-In Promotion?
- The Dos and Don’ts of Running Trade-In Promotions
- Trade-In Promotions Tips and Strategies
- Common Pitfalls and How to Avoid Them
- Wrap It Up
Trade-ins can be really appealing to customers in many situations, giving them compelling reasons to join the promotion and choose your brand. Here are some examples:
New Product Launches: Trade-up promotions can encourage loyal customers to upgrade to the newest model. Apple is a notable example of this tactic in action. With each new iPhone release, the brand launches a trade-in promotion to encourage customers to upgrade to the latest model. This strategy helps Apple to sell more phones and keeps customers loyal to the brand.
Market Share Expansion: Encouraging customers to switch from other brands by letting them trade in their old products helps you increase your market share and breaks customer loyalty to competitors.
New Territory Launches: Breaking into a new market can be tough, especially when you’re up against well-established competitors. Trade-in promotions are an effective way to incentivise customers to switch to your brand. For a limited time, customers who trade in a competitor’s product can receive a discount on your brand’s product. Have a look at how Denon quickly gained market share and built brand awareness in a new territory with a Benamic trade-in promotion.
Enhance Campaigns with Our Sales Promotion Workbook
A 10-step guide for sales promotion planning, from goal-setting to post-campaign evaluation.
Seasonal and Thematic Campaigns: Leverage periods of heightened environmental awareness, such as Earth Day, to enhance engagement and underline sustainability efforts.
Support Sustainability and CSR Campaigns: In recent years, there has been a growing movement to reduce humanity’s impact on the environment. As a result, more and more people are looking for ways to recycle and reuse products instead of simply throwing them away. One way you can demonstrate and support sustainability is by running a trade-in promotion. Customers can trade in their old products knowing they will be recycled. This not only helps to reduce waste, but it also shows your customers that you are committed to a greener future. Trade-in promotions are a great way to showcase your brand’s commitment to the environment and encourage customers to make more sustainable choices.
Retain Existing Customers: Many brands focus on getting new customers, but keeping existing ones is just as important. A trade-in promotion can be especially helpful at the end of a product’s lifespan. It gives customers a reason to stick with your brand instead of switching to a competitor.